Monday, June 8, 2009

Creating personal goodwill

We are all aware of goodwill in the business and corporate word. It is an important asset to a company reflecting the increase in its value beyond its material assets. It cannot be bought initially but has to be created. This good will is the outcome of company’s performance in relation to its stake holders, mainly its customers. When a business is sold, the goodwill it has increases its sale value substantially. Business houses ensure that they do nothing to lose their goodwill. Individuals also likewise have to acquire goodwill if they are to be respected, trusted and succeed in life. Personal goodwill cannot be bought but has to be created by the individual by the way he lives and conducts himself with reference to others. It is the individual’s reputation and trustworthiness.
The foremost thing in acquiring personal goodwill is to perform what we promise in all our dealings with others. Our word, speech and action should always be in conformity with the understanding we create in others. If there is a variance between what we say and do, one can be sure that goodwill gets deeply eroded. Most people wish to be treated important, admired and appreciated. When we say or do anything we should test our speech and actions against the touchstone whether our speech and action generate goodwill or ill will.If it is the latter we must ensure that we guard against it even though such action or speech may be temporarily expedient. Whatever we say or do should give a feeling of importance or satisfaction or appreciation to others, at times even beyond their expectations. If something more than what they expect or agreed upon is given, the benefit is much more. Do your little bit of good where you are; it is those little bits of good put together that overhelm the and creates your personal goodwill. This alone will build and improve your personal relationships.
However many holy words you read, however many you speak, what good will they do you if you do not act on upon them?” Buddha


  1. dear partha,
    i love value based's so nice reaching out to can lift the spirits of the depressed.
    happy blogging........

  2. Good one! i feel like having attended a PR training session :) thanks for such lessons..

  3. The narrations of the philosopher are equally interesting as those of the happy go lucky story teller, now on to the next one!:-)